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Marketing: An Introduction - 10th edition

Marketing: An Introduction (ISBN10: 0136102433; ISBN13: 9780136102434)
ISBN13: 978-0136102434
ISBN10: 0136102433

This edition has also been released as:
ISBN13: 978-0136102205
ISBN10: 0136102204

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration with ...show more
ef=''http://www.mymktlab.com/'' target=''_blank'' title=''MyMarketingLab''>mymarketinglab, Pearson's online homework and personalized study tool. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/29/2010
International: No

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0136102433 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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