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Marketing: An Introduction

Marketing: An Introduction - 10th edition

ISBN13: 978-0136102434

Cover of Marketing: An Introduction 10TH 11 (ISBN 978-0136102434)
ISBN13: 978-0136102434
ISBN10: 0136102433

Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No

List price: $210.00

Marketing: An Introduction - 10TH 11 edition

ISBN13: 978-0136102434

Gary Armstrong

ISBN13: 978-0136102434
ISBN10: 0136102433

Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No
Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withmymarketinglab, Pearson's online homework and personalized study tool.