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Marketing: An Introduction - 10th edition

Marketing: An Introduction (ISBN10: 0136102433; ISBN13: 9780136102434)
ISBN13: 978-0136102434
ISBN10: 0136102433

This edition has also been released as:
ISBN13: 978-0136102205
ISBN10: 0136102204

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withef=''http://www.mymktlab.com/'' target=''_blank'' title=''MyMarketingLab''>mymarketinglab, Pearson's online homework and personalized study tool.
...show more
Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withmymarketinglab, Pearson's online homework and personalized study tool. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/29/2010
International: No

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