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Marketing: An Introduction - 10th edition

by Gary Armstrong

Marketing: An Introduction (ISBN10: 0136102433; ISBN13: 9780136102434)
ISBN13: 978-0136102434
ISBN10: 0136102433

This edition has also been released as:
ISBN13: 978-0136102205
ISBN10: 0136102204

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration with ...show moreef=''http://www.mymktlab.com/'' target=''_blank'' title=''MyMarketingLab''>mymarketinglab, Pearson's online homework and personalized study tool. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/29/2010
International: No

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PAPERBACK Very Good 0136102433 2 creases to front cover. "Used book" stamp to bottom outer apges.
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Light shelf and corner wear, Highlighting, Could be a instructors copy due too black tape on front and back cover, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Quantity ...show moreAvailable: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014658. 10th Edition. ...show less
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Light shelf and corner wear, Highlighting, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance ...show more& Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014661. 10th Edition. ...show less
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a2zbooks
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Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Multiple copies available this title. Quantity Available: 3. Shipped Weight ...show more: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014660. 10th Edition. ...show less
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Upper Saddle River, NJ 2011 Softcover 10th Edition Very Good Condition Light shelf and corner wear, Text appears clean, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Mu ...show moreltiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014660. ...show less
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Has minor wear and/or markings. SKU:9780136102434-3-0
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