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Marketing: An Introduction - 10th edition

Marketing: An Introduction (ISBN10: 0136102433; ISBN13: 9780136102434)
ISBN13: 978-0136102434
ISBN10: 0136102433

This edition has also been released as:
ISBN13: 978-0136102205
ISBN10: 0136102204

Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withef=''http://www.mymktlab.com/'' target=''_blank'' title=''MyMarketingLab''>mymarketinglab, Pearson's online homework and personalized study tool.
...show more
Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withmymarketinglab, Pearson's online homework and personalized study tool. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 01/29/2010
International: No

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Excellent condition. Interior is tight, bright and clean; no underlining, notes or highlighting. Binding is solid and strong. Paperback cover is clean. Moderate scuffing, corner bumps and/or creases o ...show moren the paperback covers due to shelf and reader wear. 100% Satisfaction Guaranteed. All items are carefully enclosed with bubble wrap. We ship promptly and worldwide via US Post and will email you a tracking number. ...show less
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Light shelf and corner wear, Highlighting, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance ...show more& Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014661. 10th Edition. ...show less
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Upper Saddle River, NJ 2011 Softcover 10th Edition Very Good Condition Light shelf and corner wear, Highlighting, Slight curl to front cover, Binding is in good sturdy condition. 541 pages. Quantity ...show more Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0136102433. ISBN/EAN: 9780136102434. Inventory No: 1561014661. ...show less
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