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Marketing: An Introduction

Marketing: An Introduction - 10th edition

Marketing: An Introduction - 10th edition

ISBN13: 9780136102434

ISBN10: 0136102433

Marketing: An Introduction by Gary Armstrong - ISBN 9780136102434
Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Prentice Hall, Inc.
Published: 2011
International: No
Marketing: An Introduction by Gary Armstrong - ISBN 9780136102434

ISBN13: 9780136102434

ISBN10: 0136102433

Cover type: Paperback
Edition: 10TH 11

List price: $210.00

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Summary

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

The tenth edition features a new learning design and integration withmymarketinglab, Pearson's online homework and personalized study tool.