Summary: This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information,Marketing: An Introductionshows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
The tenth edition features a new learning design and integration with ...show moreef=''http://www.mymktlab.com/'' target=''_blank'' title=''MyMarketingLab''>mymarketinglab, Pearson's online homework and personalized study tool. ...show less