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Marketing Essentials in Hospitality and Tourism: Foundations and Practices - 08 edition

by Stowe Shoemaker

Marketing Essentials in Hospitality and Tourism: Foundations and Practices (ISBN10: 0131708279; ISBN13: 9780131708273)
ISBN13: 978-0131708273
ISBN10: 0131708279

Summary: ''Marketing Essentials in Hospitality and Tourism: Foundations and Practices'' provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide morea glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry. less

Edition/Copyright: 08
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 08/20/2007
International: No

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