EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Marketing Essentials in Hospitality and Tourism: Foundations and Practices

Marketing Essentials in Hospitality and Tourism: Foundations and Practices - 08 edition

ISBN13: 978-0131708273

Cover of Marketing Essentials in Hospitality and Tourism: Foundations and Practices 08 (ISBN 978-0131708273)
ISBN13: 978-0131708273
ISBN10: 0131708279
Cover type: Paperback
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
Sell this book right now for CASH!
Sell this book
right now for
$15.00 CASH!

List price: $155.00

USED
Sold Out
FREE Shipping on $25+
  • Ships Today
  • 30-Day Returns
  • Condition: Very Good
Sold Out
rental
$28.99
Save $126.01 (81%)


Ships from $5.99
  • Free Return Shipping
  • Due back 12/18/2015
  •  
etextbook
$62.99
Save $92.01 (59%)


Marketing Essentials in Hospitality and Tourism: Foundations and Practices - 08 edition

ISBN13: 978-0131708273

Stowe Shoemaker

ISBN13: 978-0131708273
ISBN10: 0131708279
Cover type: Paperback
Edition/Copyright: 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

''Marketing Essentials in Hospitality and Tourism: Foundations and Practices'' provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry.

Table of Contents

Table of Contents

PART I: INTRODUCTION

1. THE Concept of Marketing

2. Marketing Services

3. The Marketing Mix and the Product/Service Mix

4. Relationship and Loyalty Marketing

5. The Marketing Plan PART II: STRATEGIC MARKETING AND THE MARKETPLACE

6. Strategic Marketing

7. Competition and the Marketing Environment

8. Understanding Individual Customers

9. Understanding Organizational Customers

10. Understanding Tourism Markets

PART III: FUNCTIONAL STRATEGIES

11. Advertising, merchandising, and public Relations

12. Personal Selling and Sales Promotions

13. Differentiation, Segmentation, and Target Marketing

14. Market Positioning and Branding

15. The Pricing Decision

16. Channels of Distribution

Digital Rights

eBook Requirements
VitalSource Bookshelf Reader
Minimum System Requirements:
  • Windows 7/8, or Mac OS X 10.6 or above
Software Requirements:

eTextbooks and eChapters can be viewed by using the free reader listed below.

Be sure to check the format of the eTextbook/eChapter you purchase to know which reader you will need. After purchasing your eTextbook or eChapter, you will be emailed instructions on where and how to download your free reader.

Download Requirements:

Due to the size of eTextbooks, a high-speed Internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.

Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.

User Help:

Click Here to access the VitalSource Bookshelf FAQ

Digital Rights
VitalSource Bookshelf
Copying: Allowed, 2 selections may be copied every 180 days
Printing: Allowed, 2 prints for 180 days
Expires: Yes, may be used for 180 days after activation
Reading Aloud: Allowed
Sharing: Not Allowed
Min. Software Version: VitalSource Bookshelf
Suitable Devices: PCs, Tablet PCs, Macs, Laptops


Digital Rights Management (DRM) Key


Copying - Books that cannot be copied will show "Not Allowed." Otherwise, this will detail the number of times it can be copied, or "Allowed with no limits."

Printing - Books that cannot be printed will show "Not Allowed." Otherwise, this will detail the number of times it can be printed, or "Allowed with no limits."

Expires - Books that have no expiration (the date upon which you will no longer be able to access your eBook) will read "No Expiration." Otherwise it will state the number of days from activation (the first time you actually read it).

Reading Aloud - Books enabled with the "text-to-speech" feature so that they can be read aloud will show "Allowed."

Sharing - Books that cannot be shared with other computers will show "Not Allowed."

Min. Software Version - This is the minimum software version needed to read this book.

Suitable Devices - Hardware known to be compatable with this book. Note: Reader software still needs to be installed.

List price: $155.00
  • etextbook
  • $62.99
  • Rental
  • $28.99
  • Marketplace
  • From