Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Marketing Essentials in Hospitality and Tourism: Foundations and Practices - 08 edition

by Stowe Shoemaker

Marketing Essentials in Hospitality and Tourism: Foundations and Practices (ISBN10: 0131708279; ISBN13: 9780131708273)
ISBN13: 978-0131708273
ISBN10: 0131708279

Summary: ''Marketing Essentials in Hospitality and Tourism: Foundations and Practices'' provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide ...show morea glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 08/20/2007
International: No

View Table of Contents
View Digital Rights



List Price: $141.00
Used $70.50
Used
Save $70.50 (50%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 36 minutes and it ships by Noon CT today!
New $84.60
Rental $24.99
Due back 08/01/2014
eTextbook $55.99
Marketplace sellers starting at $67.96

More prices and sellers below.

The Marketplace on Textbooks.com
Additional Sellers for Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (21)  |  New (11)  |  Like New (2)  |  Very Good (2)  |  Good (3)  |  Acceptable (3)

Price
 
Condition
Seller
Comments
$128.15
+$3.99 s/h
Add marketplace to your cart
LikeNew
GreatBookPrices
Westminster, MD
Seller Rating: 4.19
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Page:   1  
Close
Close
Close