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Marketing Essentials in Hospitality and Tourism: Foundations and Practices - 08 edition

Marketing Essentials in Hospitality and Tourism: Foundations and Practices (ISBN10: 0131708279; ISBN13: 9780131708273)
ISBN13: 978-0131708273
ISBN10: 0131708279

Summary: ''Marketing Essentials in Hospitality and Tourism: Foundations and Practices'' provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide
a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry.
...show more
Summary: ''Marketing Essentials in Hospitality and Tourism: Foundations and Practices'' provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success. Anyone interested in marketing for the Hospitality, Travel, Tourism industry. ...show less

Edition/Copyright: 08
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 08/20/2007
International: No

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0131708279 BRAND NEW W/FAST SHIPPING! This item is: Marketing Essentials in Hospitality and Tourism: Foundations and Practices, 1st Ed., 2008, by Shoemaker, Stowe^Shaw, Margaret; FORMAT: Paperback; IS ...show moreBN: 9780131708273. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number! ...show less
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