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Marketing : Introduction - 8th edition

Marketing : Introduction (ISBN10: 0131865919; ISBN13: 9780131865914)
ISBN13: 978-0131865914
ISBN10: 0131865919

Summary: For the Principles of Marketing course.

Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.

Edition/Copyright: 8TH 07
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 02/27/2006
International: No

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