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Marketing Leadership in Hospitality : Foundations and Practices - 3rd edition

Marketing Leadership in Hospitality : Foundations and Practices (ISBN10: 0471332704; ISBN13: 9780471332701)
ISBN13: 978-0471332701
ISBN10: 0471332704

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.

Edition/Copyright: 3RD 00
Cover:
Publisher: John Wiley & Sons, Inc.
Year Published: 2000
International: No

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