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Marketing Leadership in Hospitality and Tourism -Text Only - 4th edition

Marketing Leadership in Hospitality and Tourism -Text Only (ISBN10: 0131182404; ISBN13: 9780131182400)
ISBN13: 978-0131182400
ISBN10: 0131182404

Summary: Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten a morend enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: less

Edition/Copyright: 4TH 07
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 10/23/2006
International: No

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Black Bean Books
Whitehall, WI
Seller Rating: 4.76
2006-10-19 Paperback Fair A very usable copy! This book is a bit beat up. The pages are clean and unmarked, the binding tight. Book only-CD/Access code/supplemental material may not be included. *t more3. less
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Lincoln, NE
Seller Rating: 4.55
2006 Paperback Fair CONTAINS SLIGHT WATER DAMAGE / STAIN, STILL VERY READABLE, SAVE! This item may not include any CDs, Infotracs, Access cards or other supplementary material.
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Emeryville, CA
Seller Rating: 4.55
CD included.Ships today or the next business day. Cover and binding maybe well-worn. Text may contain extensive writing/highlightings but is till readable. Easy return if this item does not meet you morer needs. 29-00. less
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Pueblo West, CO
Seller Rating: 3.65
Upper Saddle River, NJ 2006 Trade paperback 4th ed. Fair. Trade paperback (US). Glued binding. 662 p. Contains: Illustrations.
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