Ship-Ship-Hooray! Free Shipping on $25+ Details >
Marketing Leadership in Hospitality and Tourism -Text Only

Marketing Leadership in Hospitality and Tourism -Text Only - 4th edition

Marketing Leadership in Hospitality and Tourism -Text Only - 4th edition

ISBN13: 9780131182400

ISBN10: 0131182404

Marketing Leadership in Hospitality and Tourism -Text Only by Stowe Shoemaker - ISBN 9780131182400
Cover type: Paperback
Edition: 4TH 07
Copyright: 2007
Publisher: Prentice Hall, Inc.
Published: 2007
International: No
Marketing Leadership in Hospitality and Tourism -Text Only by Stowe Shoemaker - ISBN 9780131182400

ISBN13: 9780131182400

ISBN10: 0131182404

Cover type: Paperback
Edition: 4TH 07

List price: $195.75

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $97.95 (50%)
$97.80

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Summary

Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten and enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: www.prenhall.com/hospitality

Top Arrow

Top