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Marketing Leadership in Hospitality and Tourism -Text Only - 4th edition

by Stowe Shoemaker

Marketing Leadership in Hospitality and Tourism -Text Only (ISBN10: 0131182404; ISBN13: 9780131182400)
ISBN13: 978-0131182400
ISBN10: 0131182404

Summary: Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten a ...show morend enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: www.prenhall.com/hospitality ...show less

Edition/Copyright: 4TH 07
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 10/23/2006
International: No



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0131182404 Great used condition. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confir ...show moremation on all US orders. ...show less
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Upper Saddle River, NJ 2006 Trade paperback 4th ed. Very Good. No guarantee for ancillary materials(Such as CDs, Online access code). Ships today or the next business day. Trade paperback (US). Glue ...show mored binding. 662 p. Contains: Illustrations. ...show less
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Upper Saddle River, NJ 2006 Trade paperback 4th ed. Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains unda ...show moremaged. Trade paperback (US). Glued binding. 662 p. Contains: Illustrations. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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