Summary: Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten a ...show morend enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: www.prenhall.com/hospitality ...show lessEdition/Copyright: 4TH 07
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