Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Marketing Leadership in Hospitalityand Tourism : Strategies and Tactics for Competitive Advantage -With CD - 4th edition

Marketing Leadership in Hospitalityand Tourism : Strategies and Tactics for Competitive Advantage -With CD (ISBN10: 0132447436; ISBN13: 9780132447430)
ISBN13: 978-0132447430
ISBN10: 0132447436

Summary: Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten a
nd enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: www.prenhall.com/hospitality
...show more
Summary: Continuing the tradition of the first three editions, this new edition of ''Marketing Leadership in Hospitality and Tourism'' is truly a hospitality and tourism marketing text, not a marketing text with hospitality and tourism examples inserted. the authors bring to this text their experience and knowledge of the industry, gained through years of studying the discipline of marketing and working with hospitality and tourism executives around the world. The book has been rewritten and enhanced to include not only the latest research in marketing theory, but current real-life examples of how hospitality and tourism entities use marketing to gain a competitive advantage. Its philosophy remains the same- that every person in a hospitality and tourism enterprise has responsibility for marketing. Features of this new edition include: Interviews with senior executives and owners of hospitality and tourism enterprises Web-based exercises that allow the student to see how hospitality and tourism entities implement the topics discussed in class Specific highlighted examples of how tourist organizations use marketing to gain a competitive advantage International perspective of the hospitality and tourism industries For information about all Prentice hall Hospitality Management and culinary Arts titles, visit: www.prenhall.com/hospitality ...show less

Edition/Copyright: 4TH 07
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/03/2006
International: No

View Table of Contents



List Price: $188.00
Used $56.34
Used
Save $131.66 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 8 hours and 42 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $54.60

10 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Marketing Leadership in Hospitalityand Tourism : Strategies and Tactics for Competitive Advantage -With CD
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (10)  |  New (3)  |  Very Good (2)  |  Good (3)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$56.34
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$54.60
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$56.34
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$83.07
+$3.99 s/h
Add marketplace to your cart
New
Recycle-A-Textbook
Lexington, KY
Seller Rating: 4.56
0132447436 Shrink Wrapped! -Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service!
$151.45
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Montgomery, IL
Seller Rating: 4.18
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
$195.00
+$3.99 s/h
Add marketplace to your cart
New
bluehouse
acton, MA
Seller Rating: 4.46
Brand new.
Page:   1  
Close
Close
Close