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Marketing Logistics - 2nd edition

Marketing Logistics (ISBN10: 0080496423; ISBN13: 9780080496429)
ISBN13: 978-0080496429
ISBN10: 0080496423

Summary: This second edition of Marketing Logistics builds on the unique focus established in the first edition - the crucial interface between the ways in which value is created through marketing processes and the way in which it is delivered through the supply chain.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain more as a whole as the vehicle by which competitive advantage is achieved. less

Edition/Copyright: 2ND 03
Cover: Print On Demand
Publisher: Vitalsource Technologies, Inc.
Year Published: 2003
International: No

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