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Marketing Logistics

Marketing Logistics - 2nd edition

ISBN13: 978-0080496429

Cover of Marketing Logistics 2ND 03 (ISBN 978-0080496429)
ISBN13: 978-0080496429
ISBN10: 0080496423
Cover type: Print On Demand
Edition/Copyright: 2ND 03
Publisher: Vitalsource Technologies, Inc.
Published: 2003
International: No

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Marketing Logistics - 2ND 03 edition

ISBN13: 978-0080496429

Martin Christopher and Helen Peck

ISBN13: 978-0080496429
ISBN10: 0080496423
Cover type: Print On Demand
Edition/Copyright: 2ND 03
Publisher: Vitalsource Technologies, Inc.

Published: 2003
International: No
Summary

This second edition of Marketing Logistics builds on the unique focus established in the first edition - the crucial interface between the ways in which value is created through marketing processes and the way in which it is delivered through the supply chain.
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

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List price: $55.95
  • etextbook
  • $41.95
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