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Marketing Management

Marketing Management - 10 edition

ISBN13: 978-0073529790

Cover of Marketing Management 10 (ISBN 978-0073529790)
ISBN13: 978-0073529790
ISBN10: 0073529796
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Richard D. Irwin, Inc.
Published: 2010
International: No

List price: $247.75

Marketing Management - 10 edition

ISBN13: 978-0073529790

Greg W. Marshall

ISBN13: 978-0073529790
ISBN10: 0073529796
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Richard D. Irwin, Inc.
Published: 2010
International: No
Summary

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .