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Marketing Management - 10 edition

Marketing Management (ISBN10: 0073529796; ISBN13: 9780073529790)
ISBN13: 978-0073529790
ISBN10: 0073529796

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .

Edition/Copyright: 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 01/09/2009
International: No

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