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Marketing Management - 10 edition

Marketing Management (ISBN10: 0073529796; ISBN13: 9780073529790)
ISBN13: 978-0073529790
ISBN10: 0073529796

Summary: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .

Edition/Copyright: 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 01/09/2009
International: No

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All pages are intact, and the spine and cover are also intact. May have some usage wear, missing or damaged dust jacket, stickers, cover creases, bumped corners, bent pages, remainder mark, previous o ...show morewner label or name, inscription, notes, underlining and/or highlighting. Text only; no CDs, InfoTrac, Access Codes, Activation Keys, or other inclusions, unless otherwise noted. ...show less
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First Good [ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: McGraw-Hill Companies Pub Date: 1/1/2009 Binding: Hardcover Pages: 566.
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