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Marketing Management

Marketing Management - 10 edition

Marketing Management - 10 edition

ISBN13: 9780073529790

ISBN10: 0073529796

Marketing Management by Greg W. Marshall - ISBN 9780073529790
Cover type: Hardback
Edition: 10
Copyright: 2010
Publisher: Richard D. Irwin, Inc.
Published: 2010
International: No
Marketing Management by Greg W. Marshall - ISBN 9780073529790

ISBN13: 9780073529790

ISBN10: 0073529796

Cover type: Hardback
Edition: 10

List price: $247.75

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Summary

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. .

Other Editions of Marketing Management

Marketing Management by Greg W. Marshall - ISBN 9780078028861
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