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Marketing Management - 10th edition

Marketing Management (ISBN10: 0073530050; ISBN13: 9780073530055)
ISBN13: 978-0073530055
ISBN10: 0073530050

Summary: "Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective eithe
r knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. --This text refers to the Paperback edition.
...show more
Summary: "Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. --This text refers to the Paperback edition. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 09/27/2010
International: No

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2010 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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2010 Hardcover Good Used items will have varying degrees of wear, highlighting, etc. and may not include extra supplements such as web access codes. Some stock includes Comp copies, which are boug ...show moreht and sold at same prices. In Stock. Ships within 1 business day from Ohio, United States. Expedited shipping available. We only ship within the contiental US. All book sales guaranteed. Our business has been selling quality books for over 100 years. ...show less
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2010 Hardcover May have highlighting or writing depending on stock, best looking books go first. Book only no supplementary matrials included. PLEASE NOTE. if the book is Very good good or acceptabl ...show moree it may come with a Rental used sticker on the front cover this is NOT a rental, it is hard to remove all the stickers. Regualar media mail for 3.99 Takes quite a while I would suggest priority maile. If regular shipped it will be 4-14 days...If priority it will be in 2-4 days...PLEASE NOTE. if the book. ...show less
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New York, NY 2010 Hard cover 10th ed. Good. Glued binding. Paper over boards. 830 p. Contains: Illustrations, color, Tables, color, Figures.
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New York, NY 2011 Hard cover 10th ed. Fine in very good dust jacket. Glued binding. Paper over boards. 830 p. Contains: Illustrations. Audience: General/trade.
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