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Marketing Management

Marketing Management - 10th edition

Marketing Management - 10th edition

ISBN13: 9780073530055

ISBN10: 0073530050

Marketing Management by J. Paul Peter - ISBN 9780073530055
Edition: 10TH 11
Copyright: 2011
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No
Marketing Management by J. Paul Peter - ISBN 9780073530055

ISBN13: 9780073530055

ISBN10: 0073530050

Edition: 10TH 11

Summary

"Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. --This text refers to the Paperback edition.