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Marketing Management - 10th edition

by J. Paul Peter

Marketing Management (ISBN10: 0073530050; ISBN13: 9780073530055)
ISBN13: 978-0073530055
ISBN10: 0073530050

Summary: "Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective eithe ...show morer knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. --This text refers to the Paperback edition. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 09/27/2010
International: No

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Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
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2010 Hardcover May have highlighting or writing depending on stock, best looking books go first. Book only no supplementary matrials included. If regular shipped it will be 4-14 days...If priority i ...show moret will be in 2-4 days...PLEASE NOTE. if the book is Very good good or acceptable it may come with a siler vused sticker on the front cover. All new and like new will not have them. This is due to high volume. You can go on Youtube and search Taking a Sticker Off a Book with Home Products to find the best way to. ...show less
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May include moderately worn cover, writing, markings or slight discoloration. SKU:9780073530055-4-0
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2010 Hardcover Good Used items will have varying degrees of wear, highlighting, etc. and may not include extra supplements such as web access codes. Some stock includes Comp copies, which are boug ...show moreht and sold at same prices. In Stock. Ships within 1 business day from Ohio, United States. Expedited shipping available. We only ship within the contiental US. All book sales guaranteed. Our business has been selling quality books for over 100 years. ...show less
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2010 Hardcover Good May contain some highlighting or underlining.
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