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Marketing Management - 13th edition

Marketing Management (ISBN10: 0136009980; ISBN13: 9780136009986)
ISBN13: 978-0136009986
ISBN10: 0136009980

This edition has also been released as:
ISBN13: 978-0136010128
ISBN10: 0136010121

Summary: Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketi ...show moreng management. ...show less

Edition/Copyright: 13TH 09
Cover: Hardcover
Publisher: Prentice Hall, Inc.
Published: 03/10/2008
International: No

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