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Marketing Management - 14th edition

by Philip Kotler

Marketing Management (ISBN10: 0132102927; ISBN13: 9780132102926)
ISBN13: 978-0132102926
ISBN10: 0132102927

This edition has also been released as:
ISBN13: 978-0132103046
ISBN10: 0132103044

Summary: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Edition/Copyright: 14TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/22/2011
International: No

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