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Marketing Management - 14th edition

Marketing Management (ISBN10: 0132102927; ISBN13: 9780132102926)
ISBN13: 978-0132102926
ISBN10: 0132102927

This edition has also been released as:
ISBN13: 978-0132103046
ISBN10: 0132103044

Summary: For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Edition/Copyright: 14TH 12
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 02/22/2011
International: No

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Upper Saddle River 2011 Hard cover 14th Revised edition. Revised. Fair. 816 p. Colour illustrations, colour tables, figures. Intended for college/higher education audience.
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0132102927 Used books do not include any supplemental materials such as; access codes, info-trac, CDs, etc. All text is legible and may contain extensive; markings, highlighting, bookstore stickers, e ...show moretc. Satisfaction Guaranteed. Orders ship same or next business day w/ tracking ...show less
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