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Marketing Management: Knowledge and Skills

Marketing Management: Knowledge and Skills - 11th edition

ISBN13: 978-0077861056

Cover of Marketing Management: Knowledge and Skills 11TH 13 (ISBN 978-0077861056)
ISBN13: 978-0077861056
ISBN10: 0077861051
Cover type: Hardback
Edition/Copyright: 11TH 13
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No
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Marketing Management: Knowledge and Skills - 11TH 13 edition

ISBN13: 978-0077861056

Peter

ISBN13: 978-0077861056
ISBN10: 0077861051
Cover type: Hardback
Edition/Copyright: 11TH 13
Publisher: Richard D. Irwin, Inc.

Published: 2013
International: No
Summary

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.