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Marketing Management: Knowledge and Skills - 11th edition

Marketing Management: Knowledge and Skills (ISBN10: 0077861051; ISBN13: 9780077861056)
ISBN13: 978-0077861056
ISBN10: 0077861051

Summary: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. T ...show morehe framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. ...show less

Edition/Copyright: 11TH 13
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Year Published: 2013
International: No

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