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Marketing Management: Knowledge and Skills - 11th edition

Marketing Management: Knowledge and Skills (ISBN10: 0077861051; ISBN13: 9780077861056)
ISBN13: 978-0077861056
ISBN10: 0077861051

Summary: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. T ...show morehe framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. ...show less

Edition/Copyright: 11TH 13
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 10/19/2012
International: No

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2012 Hardcover Good 010 Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not ...show morework. Connecting readers since 1972. Customer service is our top priority. ...show less
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2012 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
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Hardcover Good 0077861051 Good condition books may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining. Supplemental materia ...show morels such as CDs, Access Codes, and Course Packs are not guaranteed to be included. Ships fast from Ontario, delivery is between 5-10 business days. Satisfaction guaranteed! ...show less
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