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Marketing Management: Knowledge and Skills - 11th edition

by Peter

Marketing Management: Knowledge and Skills (ISBN10: 0077861051; ISBN13: 9780077861056)
ISBN13: 978-0077861056
ISBN10: 0077861051

Summary: Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. T ...show morehe framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. ...show less

Edition/Copyright: 11TH 13
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 10/19/2012
International: No

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Used - Good Hardcover. 11th May contain highlighting/underlining/notes/etc. May have used stickers on cover. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes ...show more 4-14 business days. ...show less
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A Book Company
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May contain some highlighting. Supplemental materials may not be included. We select best copy available. - 11th Edition - Hardcover - ISBN 9780077861056
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A Book Company
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May contain some highlighting. Supplemental materials may not be included. We select best copy available. - 11th Edition - Hardcover - ISBN 9780077861056
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Nebraska Bookstore
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2012 Hardcover Good The textbooks professionals since 1915! 100% satisfaction guaranteed. Used items have varying degrees of wear, highlighting, etc. and may not include supplements such as infotr ...show moreac, CD-ROMS or other web access codes. We always ship best available copy. Please contact with any specific questions. ...show less
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0077861051 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!
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