Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every d...show moreay. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.
Coverage of New Technology. Chapter 14 has been extensively updated to bring to this edition the latest developments in Web-based marketing including new technologies like RSS feeds and other new wrinkles that have emerged in what’s now loosely called Web 2.0. As the Web continues to evolve, keeping students (this is the easier part, as the changes are being led by their generation) and instructors (the more difficult part!) current on such developments is simply essential.
New Sequencing of Topics. We’ve moved our overview of the product life cycle and its strategic implications to Section Four, where it serves as the foundation for Chapters 15 and 16, which examine marketing strategies for product-markets in different stages of development.
New Examples. Many of the new examples were chosen for the express purpose of increasing the book’s global focus and international perspective. Extensive effort was made to find and incorporate examples of marketing strategies and actions from firms and not-for-profit organizations around the world, not just in the United States. Even many of the extensive case vignettes that open each chapter now focus on firms in Europe, Asian and Africa.
Integrated Material. The Authors have combined the two chapters dealing with the market environment, industry, and competitive analysis (Chapters 3 and 4 in the previous editions) into a single chapter called “Understanding Market Opportunities” (Chapter 3 in this 6th edition). By bringing together and integrating material dealing with various aspects of the external environment, this new chapter provides a more comprehensive framework for evaluating the attractiveness of markets and industries at the macro and micro levels.
New York, NY 2006 Trade paperback 6th ed. Good. Trade paperback (US). Glued binding. 533 p. Contains: Illustrations.
$18.50 +$3.99 s/h
Bazinga! Books Clinton, TN
New York, NY 2006 Trade paperback 6th ed. Very good. Highlighting/underlining. Very slight highlighting on few pages! Fast Shipping! Trade paperback (US). Glued binding. 533 p. Contains: Illustratio...show morens. Audience: General/trade. ...show less
$21.95 +$3.99 s/h
Better World Books UK Dunfermline,
Very Good Ships from the UK. Great condition for a used book! Minimal wear. Your purchase also supports literacy charities. *****PLEASE NOTE: This item is shipping from an authorized seller in Europ...show moree. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
$29.51 +$3.99 s/h
Books Revisited Chatham, NJ
Possible retired library copy, some have markings or writing. May or may not include accessories such as CD or access codes.
$29.76 +$3.99 s/h
Books Revisited Chatham, NJ
$131.64 +$3.99 s/h
GreatBookPrices Westminster, MD
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
XP or Windows 7 (32 or 64 running in 32 bit mode), or Mac OS 10.6 or above
At least 512 MB RAM, 600 mHZ processor, and 40 MB of hard drive space (75MB for Mac OS)
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.