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Marketing : Real People, Real Choices - 5th edition

Marketing : Real People, Real Choices (ISBN10: 0132299208; ISBN13: 9780132299206)
ISBN13: 978-0132299206
ISBN10: 0132299208

Summary: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value--for customers, for companies, and for society as a whole-and they will see how that is accomp
lished in the real world. KEY TOPICS: A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. MARKET: For individuals interested in a career in marketing.
...show more
Summary: This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value--for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. KEY TOPICS: A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. MARKET: For individuals interested in a career in marketing. ...show less

Edition/Copyright: 5TH 08
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 12/15/2006
International: No

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