Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp
orary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less
Edition/Copyright:7TH 10 Cover: Paperback Publisher:John Wiley & Sons, Inc. Published: 12/30/2009 International: No
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This book appears to be in good condition. May have writing and/or highlighting on some pages. The exterior cover does have signs of use, surface scratches, worn corners, etc. Overall this book is in ...show moregood condition. Paperback Used - Good ...show less
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Textbook may contain underlining, highlighting or writing. Infotrac or untested CD may not be included.
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Book is in overall good condition!! Cover shows some edge wear and corners are lightly worn. Pages have a minimal to moderate amount of markings. FAST SHIPPING W/USPS TRACKING!!!
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Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access...show more code or dust jacket ...show less
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2009 Paperback Fair Noticeable wear, but still very usable. Clean, mark-free interior! SHIPS W/IN 24 HOURS! Processed by DHL with USPS delivery for an average of 3-5 Day Standard Shipping & 2-3 Da...show morey Expedited Shipping! ! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy! ...show less
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Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
29154 2009 Trade paperback 7th ed. Good. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound textbook of 507 page...show mores titled "MARKETING RESEARCH ESSENTIALS" Seventh Edition, written by McDaniel and Gates with a copyright year of 2010 by John Wiley & Sons ( ISBN 978-0-470-16970-4 ) (29154) This textbook has minor to moderate cover, corner and edge wear. The cover corners are a bit curled or worn, resulting in minor upturning of the tips of some of the initial page corners. There is a small split along the top edge of the binding. Fanning through the pages, I saw a minor amount of markings on the inside of the front cover. I did not see any other markings and/or highlighting throughout the textbook. ...show less
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