Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp
orary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less
Edition/Copyright:7TH 10 Cover: Paperback Publisher:John Wiley & Sons, Inc. Published: 12/30/2009 International: No
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Roy Haws Bargain Books TX Jacksonville, TX
29154 2009 Trade paperback 7th ed. Good. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound textbook of 507 page...show mores titled "MARKETING RESEARCH ESSENTIALS" Seventh Edition, written by McDaniel and Gates with a copyright year of 2010 by John Wiley & Sons ( ISBN 978-0-470-16970-4 ) (29154) This textbook has minor to moderate cover, corner and edge wear. The cover corners are a bit curled or worn, resulting in minor upturning of the tips of some of the initial page corners. There is a small split along the top edge of the binding. Fanning through the pages, I saw a minor amount of markings on the inside of the front cover. I did not see any other markings and/or highlighting throughout the textbook. ...show less
USA 2010 Softcover Seventh Edition Good Condition. No Dust Jacket Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, te...show morext is in good condition still. Book's cover has scuffs, wear and corner bumps. Soil on outer edge of books pages. 507 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561023275. ...show less
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a2zbooks Burgin, KY
Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, text is in good condition still. Book's cover has scuffs, wear and cor...show morener bumps. Soil on outer edge of books pages. 507 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561023275. Seventh Edition. ...show less
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kbooks Niagara Falls, NY
2009 Paperback Very Good paperback ink stamp on page edges, 1" tear to bottom of spine, creasing and light rubbing to cover edge, creasing to cover and to a few pages otherwise a fine reading copy-s...show mores All orders are shipped by kbooks every business day. ...show less
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