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Marketing Research Essentials - Text - 7th edition

Marketing Research Essentials - Text (ISBN10: 0470169702; ISBN13: 9780470169704)
ISBN13: 978-0470169704
ISBN10: 0470169702

Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp ...show moreorary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less

Edition/Copyright: 7TH 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 12/30/2009
International: No

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0470169702 Good condition. Has highlighting. Marketing Research Essentials 7th Edition By Carl McDaniel Jr. (Author), Roger Gates (Author) Product Details Paperback: 528 pages Publisher: Wiley; 7 edi ...show moretion (December 21, 2009) Language: English ISBN-10: 0470169702 ISBN-13: Product Dimensions: 8 x 9.5 inches ...show less
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U.S.A. 2009 Soft Cover Good Good condition. Has highlighting. Marketing Research Essentials 7th Edition By Carl McDaniel Jr. (Author), Roger Gates (Author) Product Details Paperback: 528 pages Publ ...show moreisher: Wiley; 7 edition (December 21, 2009) Language: English ISBN-10: 0470169702 ISBN-13: Product Dimensions: 8 x 9.5 inches. ...show less
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PAPERBACK Fair 0470169702 Student Edition. No apparent missing pages. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, wrinkling, creasing, Curling or tears on the cover an ...show mored spine May be missing front or back cover. May have used stickers or residue. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. ...show less
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Hoboken, NJ 2009 Trade paperback 7th Revised ed. Good. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations.
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Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, text is in good condition still. Book's cover has scuffs, wear and cor ...show morener bumps. Soil on outer edge of books pages. 507 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561023275. Seventh Edition. ...show less
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