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Marketing Research Essentials - Text - 7th edition

Marketing Research Essentials - Text (ISBN10: 0470169702; ISBN13: 9780470169704)
ISBN13: 978-0470169704
ISBN10: 0470169702

Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp ...show moreorary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less

Edition/Copyright: 7TH 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 12/30/2009
International: No

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PAPERBACK Fair 0470169702 Student Edition. No apparent missing pages. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, wrinkling, creasing, Curling or tears on the cover an ...show mored spine May be missing front or back cover. May have used stickers or residue. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. ...show less
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29189 2010 Trade paperback 7th ed. Fair. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations. Audience: General/trade. I have for sale an ACCEPTABLE CONDITION softbound textbook of 5 ...show more07 pages titled "MARKETING RESEARCH ESSENTIALS" Seventh Edition, written by McDaniel and Gates with a copyright year of 2010 by John Wiley & Sons ( ISBN 978-0-470-16970-4 ) (29189) This textbook has moderate cover, corner and edge wear. The cover corners are slightly curled or dinged. There is moisture damage on the back cover as well as the last half of the textbook. The damage to the back cover and last couple of pages appears as a large, light colored stain with moderate rumpling. The damage throughout the other affected pages appears as minor to moderate rumpling. This damage does not affect any text or print legibility. Fanning through the pages, I did not see any other markings and/or highlighting throughout the textbook. ...show less
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