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Marketing Research Essentials - Text

Marketing Research Essentials - Text - 7th edition

ISBN13: 978-0470169704

Cover of Marketing Research Essentials - Text 7TH 10 (ISBN 978-0470169704)
ISBN13: 978-0470169704
ISBN10: 0470169702
Cover type: Paperback
Edition/Copyright: 7TH 10
Publisher: John Wiley & Sons, Inc.
Published: 2010
International: No

List price: $222.75

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Marketing Research Essentials - Text - 7TH 10 edition

ISBN13: 978-0470169704

Carl Jr. McDaniel

ISBN13: 978-0470169704
ISBN10: 0470169702
Cover type: Paperback
Edition/Copyright: 7TH 10
Publisher: John Wiley & Sons, Inc.

Published: 2010
International: No
Summary

Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.

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