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Marketing Research Essentials - Text - 7th edition

Marketing Research Essentials - Text (ISBN10: 0470169702; ISBN13: 9780470169704)
ISBN13: 978-0470169704
ISBN10: 0470169702

Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp ...show moreorary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less

Edition/Copyright: 7TH 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 12/30/2009
International: No

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One Planet Books
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Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
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AbellaBooks_com
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0470169702 Good condition. Has highlighting. Marketing Research Essentials 7th Edition By Carl McDaniel Jr. (Author), Roger Gates (Author) Product Details Paperback: 528 pages Publisher: Wiley; 7 edi ...show moretion (December 21, 2009) Language: English ISBN-10: 0470169702 ISBN-13: Product Dimensions: 8 x 9.5 inches ...show less
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Abellabooks UT
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U.S.A. 2009 Soft Cover Good Good condition. Has highlighting. Marketing Research Essentials 7th Edition By Carl McDaniel Jr. (Author), Roger Gates (Author) Product Details Paperback: 528 pages Publ ...show moreisher: Wiley; 7 edition (December 21, 2009) Language: English ISBN-10: 0470169702 ISBN-13: Product Dimensions: 8 x 9.5 inches. ...show less
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omgtextbooks
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Hoboken, NJ 2009 Trade paperback 7th Revised ed. Good. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations.
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A2ZBooks Ky
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USA 2010 Softcover Seventh Edition Good Condition. No Dust Jacket Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, te ...show morext is in good condition still. Book's cover has scuffs, wear and corner bumps. Soil on outer edge of books pages. 507 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561023275. ...show less
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a2zbooks
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Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, text is in good condition still. Book's cover has scuffs, wear and cor ...show morener bumps. Soil on outer edge of books pages. 507 pages. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561023275. Seventh Edition. ...show less
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Roy Haws Bargain Books TX
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29154 2009 Trade paperback 7th ed. Good. Trade paperback (US). Glued binding. 528 p. Contains: Illustrations. Audience: General/trade. I have for sale a GOOD CONDITION softbound textbook of 507 page ...show mores titled "MARKETING RESEARCH ESSENTIALS" Seventh Edition, written by McDaniel and Gates with a copyright year of 2010 by John Wiley & Sons ( ISBN 978-0-470-16970-4 ) (29154) This textbook has minor to moderate cover, corner and edge wear. The cover corners are a bit curled or worn, resulting in minor upturning of the tips of some of the initial page corners. There is a small split along the top edge of the binding. Fanning through the pages, I saw a minor amount of markings on the inside of the front cover. I did not see any other markings and/or highlighting throughout the textbook. ...show less
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