Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Marketing Research Essentials - Text - 7th edition

Marketing Research Essentials - Text (ISBN10: 0470169702; ISBN13: 9780470169704)
ISBN13: 978-0470169704
ISBN10: 0470169702

Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp
orary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.
...show more
Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show less

Edition/Copyright: 7TH 10
Cover: Paperback
Publisher: John Wiley & Sons, Inc.
Published: 12/30/2009
International: No

Other Editions of Marketing Research Essentials - Text:


List Price: $222.75
Used $66.81
Used
Save $155.94 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 5 hours and 49 minutes and it ships by Noon CT today!
New  Currently Sold Out
Marketplace sellers starting at $2.99

22 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Marketing Research Essentials - Text
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (22)  |  New (1)  |  Like New (1)  |  Very Good (5)  |  Good (12)  |  Acceptable (3)

Price
 
Condition
Seller
Comments
$66.81
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$26.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
kbooks
Niagara Falls, NY
Seller Rating: 4.78
2009 Paperback Very Good paperback ink stamp on page edges, 1" tear to bottom of spine, creasing and light rubbing to cover edge, creasing to cover and to a few pages otherwise a fine reading copy-s ...show mores All orders are shipped by kbooks every business day. ...show less
$32.50
+$3.99 s/h
Add marketplace to your cart
VeryGood
a2zbooks
Burgin, KY
Seller Rating: 4.56
Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cover, text is in good condition still. Book's cover has scuffs, wear and cor ...show morener bumps. 507 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561034363. Seventh Edition. ...show less
$32.50
+$3.99 s/h
Add marketplace to your cart
VeryGood
A2ZBooks Ky
Burgin, KY
Seller Rating: 4.6
USA 2010 Softcover Seventh Edition Very Good Condition. No Dust Jacket Used good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Water damage to books pages and cove ...show morer, text is in good condition still. Book's cover has scuffs, wear and corner bumps. 507 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0470169702. ISBN/EAN: 9780470169704. Inventory No: 1561034363. ...show less
$73.00
+$3.99 s/h
Add marketplace to your cart
VeryGood
bookemporium
Bloomington, IN
Seller Rating: 4.78
We select best available book. Used items may have varying degrees of wear, highlighting, etc. Fast & reliable delivery. Exceptional customer service. Standard shipping is USPS Standard Mail. We ship ...show moreexpedited orders by UPS Ground. ...show less
$208.75
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Page:   1  
Close
Close
Close