Summary: Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemp ...show moreorary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press. ...show lessEdition/Copyright: 7TH 10
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