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Marketing Research Essentials - Text Only

Marketing Research Essentials - Text Only - 7th edition

Marketing Research Essentials - Text Only - 7th edition

ISBN13: 9780470169704

ISBN10: 0470169702

Marketing Research Essentials - Text Only by Carl Jr. McDaniel - ISBN 9780470169704
Cover type: Paperback
Edition: 7TH 10
Copyright: 2010
Publisher: John Wiley & Sons, Inc.
Published: 2010
International: No
Marketing Research Essentials - Text Only by Carl Jr. McDaniel - ISBN 9780470169704

ISBN13: 9780470169704

ISBN10: 0470169702

Cover type: Paperback
Edition: 7TH 10

List price: $222.75

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Summary

Marketing Research Essentials arms marketing professionals with a very practical approach to the field. It presents marketing research through the eyes of a manager using and purchasing research information while maintaining solid coverage of quantitative methods. The seventh edition relies heavily on real data that will be of interest to them and they'll gain a real-world perspective as they learn how to apply the key concepts. It incorporates more examples and mini-cases of contemporary companies to make the discussions more relevant. The chapters also contain real-world examples that provide marketing professions with material from the popular press.