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Marketing Research Essentials

Marketing Research Essentials - 8th edition

ISBN13: 978-1118249321

Cover of Marketing Research Essentials 8TH 13 (ISBN 978-1118249321)
ISBN13: 978-1118249321
ISBN10: 1118249321
Cover type: Paperback
Edition/Copyright: 8TH 13
Publisher: John Wiley & Sons, Inc.
Published: 2013
International: No

List price: $244.00

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Marketing Research Essentials - 8TH 13 edition

ISBN13: 978-1118249321

Carl D. McDaniel

ISBN13: 978-1118249321
ISBN10: 1118249321
Cover type: Paperback
Edition/Copyright: 8TH 13
Publisher: John Wiley & Sons, Inc.

Published: 2013
International: No
Summary

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Marketing Research Essentials is the only product in this market co-authored by a full-time marketing research professional. Dr. Roger Gates is a co-founder of DSS Research, a research and consulting firm that does a wide range of marketing research for health care organizations. The authors merge real-life, insider experiences from the industry, quantitative methods, and market research application for use in the classroom. The product encourages students to view marketing research through the eyes of an actual marketing research professional. It illustrates concepts with actual data, real-world case problems, and methods tried and tested in the real world. McDaniel and Gates offer customers the perfect blend of an author team consisting of one academic/teacher and one industry professional.

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