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Marketing SparkChart

Marketing SparkChart - 03 edition

Marketing SparkChart - 03 edition

ISBN13: 9781586639105

ISBN10: 1586639102

Marketing SparkChart by SparkNotes - ISBN 9781586639105
Cover type: Paperback
Edition: 03
Copyright: 2003
Publisher: Sparkchart
Published: 2003
International: No
Marketing SparkChart by SparkNotes - ISBN 9781586639105

ISBN13: 9781586639105

ISBN10: 1586639102

Cover type: Paperback
Edition: 03

List price: $4.95

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Summary

SparkCharts-created by Harvard students for students everywhere-serve asstudy companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points, while diagrams and tables make difficult concepts easier to digest.

All for the price of that late-night cappuccino you'll no longer need!

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four P's: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing
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