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Marketing SparkChart - 03 edition

Marketing SparkChart (ISBN10: 1586639102; ISBN13: 9781586639105)
ISBN13: 978-1586639105
ISBN10: 1586639102

This edition has also been released as:
ISBN13: 978-0593391020
ISBN10: 0593391020

Summary: SparkCharts-created by Harvard students for students everywhere-serve asstudy companions and reference tools that cover a wide range of college and graduate school subjects, including Business, Computer Programming, Medicine, Law, Foreign Language, Humanities, and Science. Titles like How to Study, Microsoft Word for Windows, Microsoft Powerpoint for Windows, and HTML give you what it takes to find success in school and beyond. Outlines and summaries cover key points ...show more, while diagrams and tables make difficult concepts easier to digest.

All for the price of that late-night cappuccino you'll no longer need!

This four-page chart covers:

  • Marketing strategy and opportunities
  • The marketing plan
  • Segmentation, targeting, and positioning
  • Consumer behavior
  • The four P's: product, place, promotion, and price
  • Market research
  • Marketing in the digital economy
  • Permission-based, database, and direct marketing
  • Marketing ethics
  • Global marketing
...show less

Edition/Copyright: 03
Cover: Paperback
Publisher: Sparkchart
Year Published: 2003
International: No



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