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Marketing Strategy - 5th edition

by Orville C. Walker, John Mullins and Harper W. Boyd

Marketing Strategy (ISBN10: 0072961902; ISBN13: 9780072961904)
ISBN13: 978-0072961904
ISBN10: 0072961902

Summary: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strateg ...show morey. ...show less

Edition/Copyright: 5TH 06
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 02/24/2005
International: No

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2005 SOFTCOVER 5 Very good. [BONUS: paperback beautifully bound as hardcover for endurance] [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard ...show more used condition: may have minimal or no markings, slightly worn covers and edges, and good binding. ...show less
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