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Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning - 4th edition

ISBN13: 978-0273706977

Cover of Marketing Strategy and Competitive Positioning 4TH 09 (ISBN 978-0273706977)
ISBN13: 978-0273706977
ISBN10: 0273706977
Cover type:
Edition/Copyright: 4TH 09
Publisher: Pearson
Published: 2009
International: No

List price: $226.00

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Marketing Strategy and Competitive Positioning - 4TH 09 edition

ISBN13: 978-0273706977

Graham Hooley, John Saunders, Nigel Piercy and Brigitte Nicoulaud

ISBN13: 978-0273706977
ISBN10: 0273706977
Cover type:
Edition/Copyright: 4TH 09
Publisher: Pearson

Published: 2009
International: No
Summary

Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy.

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.

The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility.

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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