Summary: An introductory textbook that offers students a first look at the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professional working in the field, as well as marketing profiles of leading companies, provide meaningful examples. Exams, discussion questions, exercises, and case examples hel ...show morep students integrate what they have learned.
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