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Marketing and Selling Travel Products - 2nd edition

Marketing and Selling Travel Products (ISBN10: 0827376480; ISBN13: 9780827376489)
ISBN13: 978-0827376489
ISBN10: 0827376480

Summary: An introductory textbook that offers students a first look at the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professional working in the field, as well as marketing profiles of leading companies, provide meaningful examples. Exams, discussion questions, exercises, and case examples hel
p students integrate what they have learned.

Features:
  • gives professional and marketing profiles from leading companies
  • exams, discussion questions, and exercises help readers monitor their progress
  • focuses on both tourism and travel to provide readers with a balanced perspective
...show more
Summary: An introductory textbook that offers students a first look at the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professional working in the field, as well as marketing profiles of leading companies, provide meaningful examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned.

Features:
  • gives professional and marketing profiles from leading companies
  • exams, discussion questions, and exercises help readers monitor their progress
  • focuses on both tourism and travel to provide readers with a balanced perspective
...show less

Edition/Copyright: 2ND 00
Cover: Paperback
Publisher: Delmar Publications
Published: 10/08/1999
International: No

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