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Marketing in the New Media - 2nd edition

Marketing in the New Media (ISBN10: 1551808722; ISBN13: 9781551808727)
ISBN13: 978-1551808727
ISBN10: 1551808722

Summary: Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to 'close the sale' and get the consumer to take action in a measurable way. Many small-busines
s owners and marketing professionals are entering into new, unfamiliar territory and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This second edition includes more information on social networking. Marketing in the New Media also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

...show more
Summary: Marketing in the New Media, Second edition, shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to 'close the sale' and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.
This second edition includes more information on social networking. Marketing in the New Media also outlines the elements of successful website design and how to analyze web traffic reports and online customer behaviors on a deeper level, so readers can make informed decisions about how their campaigns are performing and how customers are responding.

...show less

Edition/Copyright: 2ND 09
Cover:
Publisher: Self-Counsel Press
Year Published: 2009
International: No



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