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Marketing through Search Optimization : How to be Found on the Web

Marketing through Search Optimization : How to be Found on the Web - 05 edition

ISBN13: 978-0750659796

Cover of Marketing through Search Optimization : How to be Found on the Web 05 (ISBN 978-0750659796)
ISBN13: 978-0750659796
ISBN10: 0750659793
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Edition/Copyright: 05
Publisher: Butterworth Heinemann
Published: 2005
International: No

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Marketing through Search Optimization : How to be Found on the Web - 05 edition

ISBN13: 978-0750659796

Alex Michael and Ben Salter

ISBN13: 978-0750659796
ISBN10: 0750659793
Cover type:
Edition/Copyright: 05
Publisher: Butterworth Heinemann

Published: 2005
International: No
Summary

Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers through proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence.

Table of Contents

Acknowledgements
Introduction

1 Introduction to search engine optimization
2 Web crawlers
3 Directories
4 Pay-per-click engines
5 Linking strategies and free listings
6 Placement tips and page architecture
7 Software toolbox

Case studies

Appendix A eStrategy presentation
Appendix B Overture and Espotting style guidelines
Appendix C Site link campaign management charts
Appendix D SEO admin tables
Appendix E Search engine listings
Appendix F Glossary of terms

Index

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