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Marketing through Search Optimization : How to be Found on the Web - 05 edition

Marketing through Search Optimization : How to be Found on the Web (ISBN10: 0750659793; ISBN13: 9780750659796)
ISBN13: 978-0750659796
ISBN10: 0750659793

Summary: Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers thr
ough proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence.
...show more
Summary: Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers through proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence. ...show less

Edition/Copyright: 05
Cover:
Publisher: Butterworth Heinemann
Year Published: 2005
International: No

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