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Marketing through Search Optimization : How to be Found on the Web

Marketing through Search Optimization : How to be Found on the Web - 05 edition

Marketing through Search Optimization : How to be Found on the Web - 05 edition

ISBN13: 9780750659796

ISBN10: 0750659793

Marketing through Search Optimization : How to be Found on the Web by Alex Michael and Ben Salter - ISBN 9780750659796
Edition: 05
Copyright: 2005
Publisher: Butterworth Heinemann
Published: 2005
International: No
Marketing through Search Optimization : How to be Found on the Web by Alex Michael and Ben Salter - ISBN 9780750659796

ISBN13: 9780750659796

ISBN10: 0750659793

Edition: 05

Other Editions of Marketing through Search Optimization : How to be Found on the Web

Summary

Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers through proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence.

Table of Contents

Table of Contents

Acknowledgements
Introduction

1 Introduction to search engine optimization
2 Web crawlers
3 Directories
4 Pay-per-click engines
5 Linking strategies and free listings
6 Placement tips and page architecture
7 Software toolbox

Case studies

Appendix A eStrategy presentation
Appendix B Overture and Espotting style guidelines
Appendix C Site link campaign management charts
Appendix D SEO admin tables
Appendix E Search engine listings
Appendix F Glossary of terms

Index

Other Editions of Marketing through Search Optimization : How to be Found on the Web

Marketing Through Search Optimization: How People Search and How to be found on the Web by Michael - ISBN 9780750683470
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