Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account

Marketing to American Latinos, Part 2 - 02 edition

Marketing to American Latinos, Part 2 (ISBN10: 0967143926; ISBN13: 9780967143927)
ISBN13: 978-0967143927
ISBN10: 0967143926

Summary: With their growing strength in numbers, Hispanics are the hottest target market in the United States, but there is a lot companies need to learn to reach the hearts and minds of this ethnic group.

Marketing to American Latinos: A Guide to the In-Culture Approach, Part II, by M. Isabel Valdés picks up where Part I left off. Ms.Valdés uses data from the ACNielsen Hispanic Homescan Panel to analyze spending patterns of Hispanics as they move from Sp moreanish-preferred to English-preferred in the acculturation process. The book examines Hispanic spending on many food products in detail, as well as analyzing where Hispanics spend their retail dollars.

In addition, Ms. Valdés shares four different ways of segmenting the Hispanic market. With the benefit of Census 2000 data, the second part of this series segments the Hispanic population based on age, acculturation and language, country of origin, and by generation. She says that companies may need to use one or more of these segmentations in order to properly target the appropriate segment of the Hispanic market.

Included in the book are many new case studies from a variety of different industries, a list of the 100 best websites for targeting Hispanics, and a formula for creating an integrated marketing communications strategy for this important market segment. less

Edition/Copyright: 02
Cover: Hardcover
Publisher: Paramount Market Publishing
Published: 09/01/2002
International: No

List Price: $54.95
Used  Currently Sold Out
New  Currently Sold Out
Rental $9.99
Due back 05/29/2015
Save $44.96 (82%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
Marketplace sellers starting at $1.99

11 more offers below.

The Marketplace on
Additional Sellers for Marketing to American Latinos, Part 2
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace
+$3.99 s/h
Add marketplace to your cart
Barnes &
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!