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Mass Media Research: Introduction

Mass Media Research: Introduction - 9th edition

ISBN13: 978-1439082744

Cover of Mass Media Research: Introduction 9TH 11 (ISBN 978-1439082744)
ISBN13: 978-1439082744
ISBN10: 143908274X
Cover type: Paperback
Edition/Copyright: 9TH 11
Publisher: Wadsworth, Inc
Published: 2011
International: No

List price: $215.00

Mass Media Research: Introduction - 9TH 11 edition

ISBN13: 978-1439082744

Roger D. Wimmer

ISBN13: 978-1439082744
ISBN10: 143908274X
Cover type: Paperback
Edition/Copyright: 9TH 11
Publisher: Wadsworth, Inc

Published: 2011
International: No
Summary

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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List price: $215.00
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