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Mass Media Research: Introduction - 9th edition

Mass Media Research: Introduction (ISBN10: 143908274X; ISBN13: 9781439082744)
ISBN13: 978-1439082744
ISBN10: 143908274X

This edition has also been released as:
ISBN13: 978-1424069163
ISBN10: 1424069165

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Edition/Copyright: 9TH 11
Cover: Paperback
Publisher: Wadsworth, Inc
Year Published: 2011
International: No

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