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Mass Media Writing : An Introduction - 97 edition

Mass Media Writing : An Introduction (ISBN10: 0137764448; ISBN13: 9780137764440)
ISBN13: 978-0137764440
ISBN10: 0137764448

This edition has also been released as:
ISBN13: 978-0897874250
ISBN10: 0897874250

Summary: Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing. A final chapter discusses legal aspects of writing, including libel, invasion of privacy, and First Amendment rights.

Features:
  • Brings together the combined knowledge and experience of seven media professionals, each an expert in a different area of mass media writing or practices.
  • Real-world examples to illustrate good writing and proper format.
  • Multichapter, comprehensive coverage of the requirements and demands of broadcast news, public relations, advertising, and promotional as well as newspaper writing.
  • Key Concepts and Focus Questions at chapter beginnings to preview important points.
  • Practical exercises to reinforce learning and develop student writing skills.
...show more
Summary: Because journalism and mass media students need and benefit from writing skills for print-based media, this text first provides a strong foundation in newspaper writing techniques. Following chapters cover other media writing styles and discuss how and why these writing styles differ from (and resemble) newspaper writing. A final chapter discusses legal aspects of writing, including libel, invasion of privacy, and First Amendment rights.

Features:
  • Brings together the combined knowledge and experience of seven media professionals, each an expert in a different area of mass media writing or practices.
  • Real-world examples to illustrate good writing and proper format.
  • Multichapter, comprehensive coverage of the requirements and demands of broadcast news, public relations, advertising, and promotional as well as newspaper writing.
  • Key Concepts and Focus Questions at chapter beginnings to preview important points.
  • Practical exercises to reinforce learning and develop student writing skills.
...show less

Edition/Copyright: 97
Cover: Paperback
Publisher: Gorsuch Scarisbrick, Pub.
Published: 08/15/1996
International: No

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